Increase Your Creativity to Promote Your Film or Video

Get Them to Download Your Product

For the movie process of the promotion of your film or video to your audience to be most effective you want to get them to purchase a viewing of your product or a download online. This is in direct correlation to how they think it will benefit them. True, entertainment solves its own unique problem which includes the counter acting of boredom. If a future customer believes that your entertainment product will give them some kind of pleasure or escapism, this can be a way you get them to purchase from you.

How are You Going to Reach Them?

Film or videos that are of a nonfiction nature and directly solve a problem that your prospect has, are more clear cut in how they are important in solving a challenge. With entertainment you must be sure you understand who you are trying to reach and how you are going to reach them.

Develop a Friendship with Your Viewer

If you are new in your career, initially your audience can be family and friends as well as suggesting to each one of them to share about your project with others. But down the line you should practice a similar strategy, but this time opening up the process to others. In a sense, as a filmmaker or video maker you want to develop a friendship with your viewer.

Retain Your Customers

That’s why being a vlogger to promote your entertainment or “How To” product can be a great promotion tool. If they join your channel and see you on an ongoing process talking about your life and how your products and services will benefit them, you can not only sell to them but also retain them for future projects.

Get Them to Spread the Word

The point here is that you want to get word of mouth going. To jumpstart this you have to do something remarkable in the first place which can either be that your entertainment piece has people enjoying themselves which can include stimulating their thought in some way or making them “cool” because of watching you. A status symbol experience for them could result in them spreading the word.

Inject Emotion

But for a cinema piece to actually “go viral” that experience had in viewing your product must push a viewer to an emotional extreme which can be humor, fear, sadness, enlightenment, anger, lust or any other strong emotional trigger. Do research on prior videos of memes or infographics that went viral and deconstruct for yourself why they were successful and what emotion they tapped into. You can then do the same for your product.

Imbed Your Video

A trailer can be a method of getting something to go viral. If you want to keep the viral affect being directly beneficial to you and your website, you might make the decision to initially forgo YouTube and instead use a tool like Wistia which means that as they share with others they are doing so with a link to your website instead of to the video which is imbedded in the page.

Tell Them What You Want Them to Do

You want to make sure that you are clear on what you want the viewer of your trailer to do. Do you want them to sign up for your newsletter or do you want them to share with others? Let them know what you want them to do and consider having a countdown to the release of your product.

Create Your Own Unique Promotions

These are just a few promotional ideas but hopefully they’ve got you thinking about the movie process to lead you to get creative and create your own.

A shoutout goes to both Market Your Journey and NYC Create who gave us a soundboard for this post.

Self Distribution?

Should You Self Distribute?

Self-distribution has become an option for filmmakers seeking an audience and financial return. For some it can be a seeming solution to filmmakers’ distribution angst. The only problem is that self-distribution doesn’t always work in terms of making money. It is generally only those with the proper knowledge such as media administration who can successfully do this process.

Movie Needs to Be of Quality

Quite frankly, self-distribution isn’t all it is cracked up to be. Because in the end, if you don’t have a good and entertaining movie, the whole thing can backfire. Apprenticeship venues such as NYC AIM have distribution as a part of their curriculum

Get Coverage

So what’s a filmmaker to do? One thing is to be sure to start your marketing process from day one. Even as far back as sitting down to write your picture. It is suggested that you have a blog and update it at least once a week. Also, be sure to have a photographer (or someone with a phone) on the set taking useable production stills. This will become useful for your blog as well as if you decide to create a media kit.

Email List

In the old days you could make a decent film and get it picked up by a distributor. This still can happen but it is rare. Therefore another thing you should do is start an email list and blast to your email audience at least once weekly just as those who have knowledge of media administration are able to do..

Blog Entries can Become Newsletter Content

The neat thing is that the internet makes distributing online easy. You can upload your film to Amazon and more. But wait, now that your film is completed, have you done enough marketing that it will actually send viewers to your Amazon page where they will pay for and then watch your flick?

Consider Making a “How To”

I know it’s not glamorous, but if you are still trying to figure out what kind of movie you will make, it is suggested that you do a “How To.” This is a recommendation that comes from NYC AIM. If you make a video that solves a very real problem for a certain demographic, you are upping your chances of it being successful. In fact, the more dire the thing being solved, the better. If your solution solves an urgent problem you will likely get more sales.

Finding the Right Path

But if you make a feature film, unless it is A+ it will be an uphill battle. Think of it this way, what would prompt you to watch a film on Amazon that someone you don’t know made? If you can clearly answer this question, you may be on the right path.

Media Partnerships are Formed

A New Direction

Movie Process is helping Media and NYC Create to develop marketing programs for clients of

There’s No Business that’s NOT in Show Business!

The catchphrase for is “There’s No Business that’s NOT in Show Business.” This slogan seems to be showcasing the concept that entrepreneurial activity is best served when its marketing is entertaining and creative.

There Are College Courses Taught About It

Also, Entertainment Entrepreneurship is not just the name of a website but has also been validated by the fact that USC (University of Southern California) offers an Entertainment Entrepreneurship course for their students.

The MOST IMPORTANT Thing for Your Small Business

The most important thing you need to learn how to do for your small business (or career as an artist of any kind), is how to get new customers. Because unless you learn how to get new customers, you can kiss your business and career goodbye.

How to Get New Customers

So due to the fact that “How to Get New Customers” is so important, we take our partnership with and NYC Create very seriously. created the website as well as the newsletter plus other products and services available only from and its “How to Get New Customers” department.

Sign Up for the Free “How to Get New Customers” Newsletter

Before you read another word you’re going to want to subscribe to the free newsletter by putting your name and email into the box at USA Create in conjunction with Media Administration. Space is limited so do it now before we stop new subscriptions again as we did last year for over 6 months because our newsletter was getting too popular too quickly.

Free Course and Free Information Pages

After you submit your name and email, please then click the button and then search in your email box for your confirmation email. Click the link inside that and you’ll start the free 10 day email course entitled “How to Get New Customers.”

Put it to Work

The first 7 days are the course itself, finishing out with 3 valuable information pages making 10 days of breakthrough learning in all. And upon your completion of the valuable information pages, you’ll begin to receive the free WEEKLY “How to Get New Customers” Newsletters. Each week you’ll be inspired by marketing strategies you can immediately put to work for you.

John Yianni Stamas’ Movie Process and Marketing Experiment

Stepping into Reality

John Yianni Stamas’ goal was to employ a procedure he developed that originally was called The MultiMedia Movie Making Matrix and Methodology. For many years he worked on the project, not actually putting any of it to test. So finally, after many years of development, the method and process were put on track to trying the media administration approach out for real.

A Study Lasting Approximately a Year and a Half

Stamas simultaneously did it as an educational project by documenting his daily work in audio and PDF form as a course on the Thinkific LMS (Learning Management System). Although the project was movie centered, it was also in fact a study in marketing, especially for artists who were interested in promoting themselves. The weekly releases on Thinkific went on for approximately a year and a half.

So Close…

Stamas was self funding the project with the goal to have a completed film in under two years, working very little each day and depending on the process to get the endeavor through with systems he had added on during his NYC AIM days. Unfortunately at the 18 month stage after having shot the movie in its entirety, post production monies which were supposed to have gone through (for post audio) did not and the undertaking was brought to a halt at that time.

Super Low Budget

Many were disappointed as was Stamas himself, but the silver linining was that the MultiMedia Movie Making Matrix and Methodology had been proven to work, which was Stamas’ primary goal. Additionally, new ideas in marketing had been experimented with including using the same strategies that Hollywood does but at a much lower budget than they do, sometimes no budget at all! This was a new take on media administration.

An Audience of One

John Yianni Stamas has since taken the documentation off of Thinkific and has it carefully documented in his archives. Along with a little known fact that there was a precursor process that came before the main one. This one, unlike the public one, had an audience of only one person which is John’s brother.

Pre Journey Testing

Each week John would create approximately 10 to 20 minutes of content in video form and get it to his brother 3,000 miles away for feedback. This, in a manner of speaking, was a trial run of the procedure which itself went on for over a year before launching on the main and publicized journey.

Only One is Needed

What are the takeaways of this project? For one, it affirms that with new technology and proper planning, even a solopreneur can make a movie or market her or his business on a larger scale. Both the precursor and the process project itself, were done with no other assistance than having actors in front of the camera. Otherwise everything was achieved by one person including writing, directing, producing and so forth.

Long Live Creativity!

What can we learn from this experience? That anything is possible if you put your mind to it, regardless of who you are or the resources you have. Long live creativity!