John Yianni Stamas’ goal was to employ a procedure he developed that originally was called The MultiMedia Movie Making Matrix and Methodology. For many years he worked on the project, not actually putting any of it to test. So finally, after many years of development, the method and process were put on track to trying the media administration approach out for real.
A Study Lasting Approximately a Year and a Half
Stamas simultaneously did it as an educational project by documenting his daily work in audio and PDF form as a course on the Thinkific LMS (Learning Management System). Although the project was movie centered, it was also in fact a study in marketing, especially for artists who were interested in promoting themselves. The weekly releases on Thinkific went on for approximately a year and a half.
Stamas was self funding the project with the goal to have a completed film in under two years, working very little each day and depending on the process to get the endeavor through with systems he had added on during his NYC AIM days. Unfortunately at the 18 month stage after having shot the movie in its entirety, post production monies which were supposed to have gone through (for post audio) did not and the undertaking was brought to a halt at that time.
Super Low Budget
Many were disappointed as was Stamas himself, but the silver linining was that the MultiMedia Movie Making Matrix and Methodology had been proven to work, which was Stamas’ primary goal. Additionally, new ideas in marketing had been experimented with including using the same strategies that Hollywood does but at a much lower budget than they do, sometimes no budget at all! This was a new take on media administration.
An Audience of One
John Yianni Stamas has since taken the documentation off of Thinkific and has it carefully documented in his archives. Along with a little known fact that there was a precursor process that came before the main one. This one, unlike the public one, had an audience of only one person which is John’s brother.
Pre Journey Testing
Each week John would create approximately 10 to 20 minutes of content in video form and get it to his brother 3,000 miles away for feedback. This, in a manner of speaking, was a trial run of the procedure which itself went on for over a year before launching on the main and publicized journey.
Only One is Needed
What are the takeaways of this project? For one, it affirms that with new technology and proper planning, even a solopreneur can make a movie or market her or his business on a larger scale. Both the precursor and the process project itself, were done with no other assistance than having actors in front of the camera. Otherwise everything was achieved by one person including writing, directing, producing and so forth.
Long Live Creativity!
What can we learn from this experience? That anything is possible if you put your mind to it, regardless of who you are or the resources you have. Long live creativity!