Tools to Help with Sales
One day, when you make that that movie you have been working on, maybe you can put your knowledge gained by doing sales and marketing toward promoting your career as a filmmaker. Meanwhile, we hope you will find some of these persuasion tools useful to you. You may have heard of some or even all of them, but it is always good to be reminded of what you know. We forget about that sometimes. A moment of revelation when the light switches on, can sometimes be as simple as being reminded that you know what you know..
Expertise: Are You in Charge of Your World?
A belief in you being an expert in your area of expertise, is always someone who is sought after. Those who are experts are highly valued, especially by those who need their assistant to solve a problem of theirs. So the trigger in this case is to not forget to let those who need you for your consultation abilities, how you can help them.
Spotlight: Make it About Them
There is a human desire to want to be recognized, to want attention. Needless to say, there are many reasons why this can occur. For some who are driven to be known, this comes as the result of circumstances in their past. That is why it is always a good idea to use the term “You” a lot in what you write and talk about. It seems there are those who cannot get enough of that word.
Identification: You are Like Them
You will likely have more positive results if in your copywriting you relate to the reader how you are much like they are. Clearly, this comes from having your sense of who the persona of your specific niche is. You must get letting them know the similarities you and they have. It will often give rise to them liking you more and are therefore more likely to enlist your services.
Trust: You Can Gain it, in Part Through Addressing their Objections
The reader or viewer will continue to have questions regarding whether they should trust you or not. Are you the correct expert who can supply them a solution? They have deeply rooted ideas of who they should have involved in their pursuit of their needs. They have many questions for you they want answered before giving you the green light. Anticipate and answer these questions in a manner that is much like an FAQ.
Guru: Be a Humble One Who has the Answers
A vital psychological trigger is conveying to them on a continual basis that you are plugged into the world of solutions to their problems. Therefore, they can rest easy with you. In short, you need to give them what they want. Provide them with ongoing reasons you are who they need to work with. Know what they want. Give it to them. There is no better way to succeed.
Picture: Show Them Don’t Tell Them
Always be aware of their need to be shown very clearly what is in it for them. This can be in the form of images, graphs, videos and other forms of communicating ideas Words need support visually. Having a variety of mediums to learn more about your solution, can be very persuasive in a way that words alone are not.
Competitiveness: The “Be There First” Syndrome
Most people who you will be selling to are going to have at least an aspect of the competitiveness within them, their innate desire to want to be a winner. Most people do not want others to see them as being a losers. Let them know how you can help them in this competitive world we live in. And don’t forget to bring the lightbulbs.