Creating Promotional Videos Can Help Pay Your Bills

Is Making a Video Promo for You?

For all you filmmakers out there who are feeling the pinch of losing the “indie” pathway (did it ever really exist?!) and are now, in this pandemic era, looking for a way to put your movie process skills to work, if you have not already, you might consider this. To help pay the bills, a possibility to consider is making promo videos. No, this is not “selling out.” It is a method for putting food on your table. And now more than ever that is important.

Pros and Cons

The fact is that there has been an explosion of interest in using video of a way to sell products and services. This interest in using video to promote things has both a good and bad side to it. The good side is that there are an ever-growing number of technologies available, that make it increasingly easier to help you create videos. The bad side is that there are an ever-growing number of technologies available, that make it increasingly easier to help you create videos. YES, you read that correctly, both the good and bad sides of the emergence of technologies share identical reasons!

Things to Think about when making the Choice of Whether or Not to Make Videos

With it being easier than ever to make videos, should you still use video as a means of earning an income? In other words, the creation process being easier makes it easier for your potential clients to make their own videos! This fact could make you think twice about offering the service of making videos for people. In other words, if everyone can easily make videos now themselves, why would someone hire you to make videos for them?

An Upbeat Insight and then Another Issue

Why would someone enlist your assistance with media development if they, themselves, could quite simply do it themselves? As my 12-year-old daughter, who is wise beyond her years, says, you cannot do everything. She suggests that people exist out there who have no interest making their own videos and would much rather prefer to hire someone like you to make them for them But then another issue arises which is that since video technology is so accessible to anyone, you are going to have lots of competition from folks who want to get paid to make promotional ideas just like you do!

Is there a Solution to Getting Hired to Make Videos Despite the Competition?

Yes, there is a way to be able to get hired, despite the competition that is out there. The solution to this problem is to specialize in making videos for a VERY SPECIALIZED niche/industry. Become THE person to hire to have videos made in this niche. If you choose the right niche this could make your videomaking skills to become in high demand!

The Process is Changing

New Rules

It is getting harder and harder to make a movie “Hollywood Style.” It takes too many people in a studio or even outdoors. This means more of an opportunity to be exposed to COVID-19. Are filmmakers willing to put their health on the line or even their lives just to create content?

Self-Filming

Enter the new form of making movies via selfies. Your phone as your camera, and the use of available light. People are getting more and more used to the vertical phone frame look, such that it is possible to use it in large quantities, especially if it is made clear that the protagonist is filming the video that you are watching.

If You Dream, be Realistic (or Maybe Not)

The bar of entry is still high with the big players, but given the right amount of marketing and storytelling, you can directly compete with the higher end brands and maybe even use the use the process to promote your services or products. This is good news for creators.

Yianni Stamas Talks Briefly About Movie Process and the Wright Brothers’ Psychology

Are You Making a DocuMystery?

What’s special about today, December 17? It is the first time ever that a plane flew, a history making feat that occurred in what is now called Kill Devil Hills, North Carolina, but back then was known as Kitty Hawk. “Kill Devil Hills” would make a rad name for a project you are developing in your movie process. I recently wrote a brief article about ways of making your DocuMystery come to life.

The Psychology of the Bros

Pretty cool that a name for today, December 17, as passed by Congress, is “Wright Brothers Day.” I had a conversation this morning with someone who is dear to me. The talk was about the Wright brothers. We discussed what was the psychological motivation behind Orville and Wilbur Wright taking on something something that had never been done before? Why did they build and fly the first plane? What drove them to make air flight possible?

We are Interested in Your Movie Process

Anyway, back to the topic of movie process, if you are someone who is currently engaged in a movie process we would love to hear from you. These days there are so many different options for making a movie happen. It takes a lot of work as you well know, and the days of Netflix purchasing “indies” made in someone’s backyard are pretty much over. It is good to align yourself with movers and shakers who tend to make pictures in the genre you are interested in.

How to Become a Home Business Achiever Taken from a Movie Process

Movie Process for Home Business Achievers

We like to call those with home businesses, Home Business Achievers. The reason is that we know first hand how running a home business, or any business for that matter, is challenging. We come to this work through a movie process. We have been involved in educational capacities in the film industry. In some ways the movie process connects to business. Both are in the business of producing something. And both can involve a crew of sorts.

Keeping Up with Digital Marketing

Whether you are a Big Business or a Home Business, you can adapt this system to work for you! Big businesses get back to basics as a community venture, while at the other end of the spectrum, solopreneurs learn the secrets of how to possibly one day become a big business. As anyone in business will tell you, effective marketing is central to success. But digital marketing from a technological standpoint keeps evolving, and for some it is hard to catch up.

Are You Making a Difference?

You are reading this article presented by Home Business Achievers. This organization is known for their focus on “Exclusive eBooks on how to market your business to make more money.” They create eBooks that explore how to do “Marketing with a Difference,” which is a win-win strategy of making a difference in your community while your business thrives, despite these challenging times. In short, marketing with a difference means “making a difference” in society and your online and/or offline community.

What is the definition of “CAUSE” Marketing?”

According to Wikipedia this type of marketing is:

“Done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.”

Making a Difference is a Win Win

Having marketing hope now in some ways is the engine of “Cause Marketing” because it provides hope as an incentive throughout the promotional process that Home Businesses go through to promote their businesses. And because there is both “cause” and hope in in the “Marketing Hope Now” process, this keeps business owners motivated which is especially important in this turbulent era. This is because they know that they are not just using cause marketing to get more customers, but they are also doing it to make a difference in society. It is a win-win situation.