Get Seen as an Expert at No Cost
If you have become frustrated because you see others in your field getting better rates than you do, one possible solution to this situation is to increase the likelihood of being perceived as the expert you are. There is a mode known as being seen on video which, for whatever reason, makes a difference in being perceived as an expert. Think about it. If you had a choice between two experts, one with a video and the other not, which expert would you select?
The SECRET HOW to Increase Your Status in Your Industry
But how do you do this? You need the online tool kit which if you are very ambitious and have basic computer skills on your desktop or phone, then there is the chance that the cost of this process could be nada, nothing.
Video is Our Focus Right Now
Since you are now in the “Movie Process” zone we are going to focus right now on the making of a video, that along with other media tools can assist you in being able to charge more for your expertise.
Elements of Expertise
What are the components that together form the perception of someone who is considered an expert in your field. Why are others in your field paying more to these individuals. What is it that they know. Why is this knowledge important to those who hire experts. Do you have all the experience and knowledge that those who are seen as experts do? Once you get the mechanical side of things done, we then move on to…
The Show Business of Business
You might have heard the saying that “There’s no business that’s NOT in show business.” In other words, there are ways that people sometimes are able to put their best foot forward for turning prospects into clients. Since you know your industry well, what is it that those who get more business and clients than you do and even at a higher price tag, do that you do not.
How do They Catch Fish?
One thing that they may be better situated with than you, is connections and a network. This brings up the question, what do they do to build their network and can you do the same thing?
One way to help make others perceive you as the expert you are, is to hold a workshop or some such thing. The point being that you should keep your eyes open for media opportunities.
Flash or No Flash?
Do you work in a flashy business of image, status and lifestyle? If so, is pulling this off difficult for you? Or, are you simply not seen for what you know and can do for people in the form of consulting or services or both?
Okay, Back to the Video
It is our hope that you have taken some time to write down thoughts and answers to the questions we have been asking. The goal would be to begin to meld one thing into another to start to be able to write the script for your video. The video you make will help you be seen as having an expertise.
It Never Goes Out of Style
Having a spiffy video is terrific, but the most important thing, and that which never goes out of style, is to always do right by your customers to the best of your ability. This pushing of yourself to do the best work possible, will make a difference in whatever you do, including the making of a video.
Solutions to Problems
As you likely know, regardless of the business or industry you are in, in the end you are selling to customers and clients a solution to a problem they are having. Hence, as you start to write your script here are the three stages to think about:
Getting Even More in Depth
What is the problem that your future customer or client has for which they need a professional to help them solve? What are all the aspects of problems that need to be solved in the context of ongoing help for the client?
Your Video Should be Simple and Quite Professional
Thus far we have been looking at your industry and what those who are seen as having more expertise than you do getting all the jobs. But the video should be short and sweet. Maybe get the idea of you being able to solve their problem is a part of it. A lot can be done with titles, images and video clips. You can actually put together a decent video using libraries of these elements.
Write a Script for a One Minute Video
It is going to be tough to keep somehow who is going through your website to spend more than a minute watching a video. Also, if you are determined to do everything for your promoting of yourself for free, you are going to have some limitations. But the good news is that “Less is more” and you only need to hit a few key points on you or your business and why you should be their solution choice.
What Do You Need to Do to Make the Video
You do not need to film anything. You don’t need to take photos. There is no need for any of that. There are a few really good online graphics sites that in addition to being able to create image oriented things for your website, social media and so on.
SaaS Graphics Sites do Instant Videos Too
And of course you can facilitate the making of quite professional looking videos in five minutes or so. Many of you already know this, but some of you do not. These companies have free and premium versions of their services as a SaaS (Software as a Service).
You Need More than Just a Video
A video is just a part of your kit and strategies. You need the METHOD HOW to do many other things. But if you want to not spend anything, it is possible to find free versions of apps. If you look for them you will find them!