We like to call those with home businesses, Home Business Achievers. The reason is that we know first hand how running a home business, or any business for that matter, is challenging. We come to this work through a movie process. We have been involved in educational capacities in the film industry. In some ways the movie process connects to business. Both are in the business of producing something. And both can involve a crew of sorts.
Keeping Up with Digital Marketing
Whether you are a Big Business or a Home Business, you can adapt this system to work for you! Big businesses get back to basics as a community venture, while at the other end of the spectrum, solopreneurs learn the secrets of how to possibly one day become a big business. As anyone in business will tell you, effective marketing is central to success. But digital marketing from a technological standpoint keeps evolving, and for some it is hard to catch up.
Are You Making a Difference?
You are reading this article presented by Home Business Achievers. This organization is known for their focus on “Exclusive eBooks on how to market your business to make more money.” They create eBooks that explore how to do “Marketing with a Difference,” which is a win-win strategy of making a difference in your community while your business thrives, despite these challenging times. In short, marketing with a difference means “making a difference” in society and your online and/or offline community.
What is the definition of “CAUSE” Marketing?”
According to Wikipedia this type of marketing is:
“Done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.”
Making a Difference is a Win Win
Having marketing hope now in some ways is the engine of “Cause Marketing” because it provides hope as an incentive throughout the promotional process that Home Businesses go through to promote their businesses. And because there is both “cause” and hope in in the “Marketing Hope Now” process, this keeps business owners motivated which is especially important in this turbulent era. This is because they know that they are not just using cause marketing to get more customers, but they are also doing it to make a difference in society. It is a win-win situation.
We get asked sometimes how we developed our methodology for filmmaking. And the answer is quite simple. We embarked on making a film and tracked what we were doing naturally. The method evolved from a single lightbulb of an idea to an actual step by step procedure that others could do. This of course was the birth of the infamous movie process technique.
Actual Action in Front of the Lens
These days we are not making movies as often. We have been utilizing the new apps that allow you to use stock footage and images to implement your creations. Sometime described of being like a PowerPoint slideshow with moving images, it is of course not as “creative” as doing a motion picture by filming actual action in front of the lens.
What is the Future?
Is this the future of filmmaking? Not at all. Likely there will always be a market for films. Though, this movie process could start to look very different once we reach the point of being able to animate a live action picture.
John Yianni Stamas’ goal was to employ a procedure he developed that originally was called The MultiMedia Movie Making Matrix and Methodology. For many years he worked on the project, not actually putting any of it to test. So finally, after many years of development, the method and process were put on track to trying the media administration approach out for real.
A Study Lasting Approximately a Year and a Half
Stamas simultaneously did it as an educational project by documenting his daily work in audio and PDF form as a course on the Thinkific LMS (Learning Management System). Although the project was movie centered, it was also in fact a study in marketing, especially for artists who were interested in promoting themselves. The weekly releases on Thinkific went on for approximately a year and a half.
Stamas was self funding the project with the goal to have a completed film in under two years, working very little each day and depending on the process to get the endeavor through with systems he had added on during his NYC AIM days. Unfortunately at the 18 month stage after having shot the movie in its entirety, post production monies which were supposed to have gone through (for post audio) did not and the undertaking was brought to a halt at that time.
Super Low Budget
Many were disappointed as was Stamas himself, but the silver linining was that the MultiMedia Movie Making Matrix and Methodology had been proven to work, which was Stamas’ primary goal. Additionally, new ideas in marketing had been experimented with including using the same strategies that Hollywood does but at a much lower budget than they do, sometimes no budget at all! This was a new take on media administration.
An Audience of One
John Yianni Stamas has since taken the documentation off of Thinkific and has it carefully documented in his archives. Along with a little known fact that there was a precursor process that came before the main one. This one, unlike the public one, had an audience of only one person which is John’s brother.
Pre Journey Testing
Each week John would create approximately 10 to 20 minutes of content in video form and get it to his brother 3,000 miles away for feedback. This, in a manner of speaking, was a trial run of the procedure which itself went on for over a year before launching on the main and publicized journey.
Only One is Needed
What are the takeaways of this project? For one, it affirms that with new technology and proper planning, even a solopreneur can make a movie or market her or his business on a larger scale. Both the precursor and the process project itself, were done with no other assistance than having actors in front of the camera. Otherwise everything was achieved by one person including writing, directing, producing and so forth.
Long Live Creativity!
What can we learn from this experience? That anything is possible if you put your mind to it, regardless of who you are or the resources you have. Long live creativity!
THE Manhattan Magician, yes the same one of ManhattanMagician.com quite some time ago decided at some point in the ’90’s that there had to be a better way to make films. So he began to develop the Multi Media Movie Making Matrix and Methodology. But it wasn’t until August of 2016 that he actually got to put his Movie Process to the test.
The Membership Site Solution
The Manhattan Magician created an online educational membership site entitled Art Gush. Please note that Art Gush is still in existence today but sans the Multi Media Movie Making Matrix and Methodology testing as well as many other products and services. The new Art Gush, as of this writing, still has no downloadable PDF eBooks available which we are assured will be coming soon. Back to August 2016. This is when Manhattan Magician pulled a Movie Process out of his top hat.
Inviting Others into His Process
Determined to create a proof of concept for his method, he began EACH AND EVERY DAY to do 3 steps toward the making of a motion picture. He documented his experimentation weekly, placing the 21 steps he had done (3 steps a day x 7 days = 21 steps) onto the then membership site Art Gush so that students of the site would be able to do the same steps themselves.
You Do as I Do
The Manhattan Magician’s idea was simple. He would do 3 steps a day until he had a finished film using the MultiMedia Movie Making Matrix and Methodology. Things went swimmingly. He would do 3 steps and then his students would do 3 steps. He would do another 3 steps and again his students would follow his lead doing those same 3 steps on their movie projects.
Success for the Multi Media Movie Making Matrix and Methodology
This went on for about a year and a half. At this point the Manhattan Magician actually had a movie in the can (old term referring to celluloid which was kept in cans) but still had to do post production on it. For various reasons he decided against editing the picture, but was elated because he had proven that the Multi Media Movie Making Matrix and Methodology worked! And with only 3 steps a day and NO crew!
Less is More for the Actors
The only humans involved with the Movie Process Experiment. other than the filmmaker were actors. But even the actors were able to do their work in less than normal time. This was because the methodology broke the screenplay into bite sized pieces that were very easy to shoot and utilized environments that could be used to have a variety of different looks. The total time that an actor worked on the production was only ONE DAY!
One day per actor is unheard of in the film industry, but with the Manhattan Magicians Movie Process it was possible!
Back to the Lab
The Manhattan Magician quickly realized that his prized documentation of his steps online were now available to anyone who became a member of the Art Gush site. Although the Manhattan Magician was a strong believer in an open source approach, he still wanted to tinker with his procedure in the privacy of his “Movie Process Lab.”
The Membership Site and All its Creative Courses Were Taken Down
Art Gush was flourishing at this point as a membership site and now had 9 other projects on it as well. These projects were instructional videos and PDFs that taught the user how to do various tasks ranging from topics like “How to Make Living as an Artist” to “How to Brand Yourself.” Unfortunately all of these items would need to be deleted in addition to the year and a half documentation of the Multi Media Movie Making Matrix and Methodology success.
The Manhattan Magician bit his lip, apologized to all those who used his technique and wished them well on doing post production on their own filmmaking ventures.
Just like the Phoenix in Greek mythology, a Website Goes Down and a New One Rises Up from the Ashes
Associated with the sun, a phoenix obtains new life by arising from the ashes of its predecessor. Such was the approach of the Manhattan Magician who deleted the Art Gush the membership site from the internet. Next he immediately rebuilt from the ashes the new Art Gush website.
This new website will eventually be a place where ArtisticPreneur users can download eBooks on topics that have a meaning to them.
An Example of a Possible eBook for the New Site
An example of a possible eBook for Art Gush has almost been completed offline and may go online as the first upload. The topic of this eBook is “Exclusively for ArtisticPreneurs: How to Get More Customers, Clients and Fans in 5 Easy Steps.” We’ll keep you posted on whether or not this eBook makes it to the site.
Our Story Comes to an End Which is Really Just a New Beginning
So that’s the story of the Manhattan Magician who put down his magic wand for a while to instead work on a Movie Process approach. We wish the Manhattan Magician well on his new Art Gush venture!