Movie Crews Prior to the Virus

A Time of Optional Maskes

New York City was it’s usual vibrant self just before the Coronavirus. Crews like the one pictured were doing important projects and making a difference with their art. Wearing a mask at that time was optional, some still did though.

Movie Process Ended

Then  COVID-19 became stronger and like many industries, filmmaking was impacted negatively. The movie process ceased to move forward.

The Question Looms

What’s the solution? Can crews come back and once engage in the movie process?  What do you think?

A Movie or Video About COVID-19?

Create a Work

As  filmmaker you can do a movie or video on any topic you choose. Many makers of moving images have decided to create a work base on the Coronavirus.

Serving the Fans

But where to start with the virus? Your own take of course. What has been your experience of COVID-19? The public wants to known.

All it Takes is a Camera

So don’t dilly daddle and grab your camera to tell your tale?

Increase Your Creativity to Promote Your Film or Video

Get Them to Download Your Product

For the movie process of the promotion of your film or video to your audience to be most effective you want to get them to purchase a viewing of your product or a download online. This is in direct correlation to how they think it will benefit them. True, entertainment solves its own unique problem which includes the counter acting of boredom. If a future customer believes that your entertainment product will give them some kind of pleasure or escapism, this can be a way you get them to purchase from you.

How are You Going to Reach Them?

Film or videos that are of a nonfiction nature and directly solve a problem that your prospect has, are more clear cut in how they are important in solving a challenge. With entertainment you must be sure you understand who you are trying to reach and how you are going to reach them.

Develop a Friendship with Your Viewer

If you are new in your career, initially your audience can be family and friends as well as suggesting to each one of them to share about your project with others. But down the line you should practice a similar strategy, but this time opening up the process to others. In a sense, as a filmmaker or video maker you want to develop a friendship with your viewer.

Retain Your Customers

That’s why being a vlogger to promote your entertainment or “How To” product can be a great promotion tool. If they join your channel and see you on an ongoing process talking about your life and how your products and services will benefit them, you can not only sell to them but also retain them for future projects.

Get Them to Spread the Word

The point here is that you want to get word of mouth going. To jumpstart this you have to do something remarkable in the first place which can either be that your entertainment piece has people enjoying themselves which can include stimulating their thought in some way or making them “cool” because of watching you. A status symbol experience for them could result in them spreading the word.

Inject Emotion

But for a cinema piece to actually “go viral” that experience had in viewing your product must push a viewer to an emotional extreme which can be humor, fear, sadness, enlightenment, anger, lust or any other strong emotional trigger. Do research on prior videos of memes or infographics that went viral and deconstruct for yourself why they were successful and what emotion they tapped into. You can then do the same for your product.

Imbed Your Video

A trailer can be a method of getting something to go viral. If you want to keep the viral affect being directly beneficial to you and your website, you might make the decision to initially forgo YouTube and instead use a tool like Wistia which means that as they share with others they are doing so with a link to your website instead of to the video which is imbedded in the page.

Tell Them What You Want Them to Do

You want to make sure that you are clear on what you want the viewer of your trailer to do. Do you want them to sign up for your newsletter or do you want them to share with others? Let them know what you want them to do and consider having a countdown to the release of your product.

Create Your Own Unique Promotions

These are just a few promotional ideas but hopefully they’ve got you thinking about the movie process to lead you to get creative and create your own.

A shoutout goes to both Market Your Journey and NYC Create who gave us a soundboard for this post.

Why Video Marketing is Important

The Percentages are Stunning When it Comes to Video

Not sure video is the way to go for your marketing? Most politely we say “Think again.” In 2019, Cisco reports that video represents more than 85 percent of U.S. internet traffic! That means that if you’re not doing it, you’re missing out big time!

Anyone Can Make Videos These Days

When it comes to marketing video is here in a big way. And the good news is that it’s easier than ever. Just film it on your smart phone then edit it in one of many free online editing systems. Google free online editing it to find the system that’s right for you.

Live Video is Quite Popular

Editing not your thing? Consider live video. It’s simple to do and because it is viewed in actual time, you can retire your editing methods.

Get Your Customers, Clients and Fans to Tune In

Why go live? One reason could be to do seminars online (check out YouTube live options) where you have subscribers from your email list to prearrange viewership.

No List?

Don’t have an email list? No problem. Maybe purchase heavily targeted social media ads to build your list or look into do-it-yourself SEO (Search Engine Optimization).

Video is About Your Audience

Videos are great for communication, they speak for themselves and are way more effective than any other form of social media postings. If you want to increase your users then try to upload engaging videos on your social media pages. The content can be anything you like, and if you want to maximize its ability to connect, think about your audience.

The Way to Reach Your Audience

The more keyed into your audience when it comes to video, the better and the more you’ll get out of it. Consider solving a problem for your viewership. They are more likely to watch your video when there is something at stake for them such as showing them a solution to something that is a pain point.

Having Competition Can Be a Good Thing

If you have competitors in the industry you are involved in, just Google the competition and look at how they’re using video. What are the kinds of videos that are bringing in the largest numbers? Internalize this and call upon it when designing your next video unleashing.