The Percentages are Stunning When it Comes to Video
Not sure video is the way to go for your marketing? Most politely we say “Think again.” In 2019, Cisco reports that video represents more than 85 percent of U.S. internet traffic! That means that if you’re not doing it, you’re missing out big time!
Anyone Can Make Videos These Days
When it comes to marketing video is here in a big way. And the good news is that it’s easier than ever. Just film it on your smart phone then edit it in one of many free online editing systems. Google free online editing it to find the system that’s right for you.
Live Video is Quite Popular
Editing not your thing? Consider live video. It’s simple to do and because it is viewed in actual time, you can retire your editing methods.
Get Your Customers, Clients and Fans to Tune In
Why go live? One reason could be to do seminars online (check out YouTube live options) where you have subscribers from your email list to prearrange viewership.
Don’t have an email list? No problem. Maybe purchase heavily targeted social media ads to build your list or look into do-it-yourself SEO (Search Engine Optimization).
Video is About Your Audience
Videos are great for communication, they speak for themselves and are way more effective than any other form of social media postings. If you want to increase your users then try to upload engaging videos on your social media pages. The content can be anything you like, and if you want to maximize its ability to connect, think about your audience.
The Way to Reach Your Audience
The more keyed into your audience when it comes to video, the better and the more you’ll get out of it. Consider solving a problem for your viewership. They are more likely to watch your video when there is something at stake for them such as showing them a solution to something that is a pain point.
Having Competition Can Be a Good Thing
If you have competitors in the industry you are involved in, just Google the competition and look at how they’re using video. What are the kinds of videos that are bringing in the largest numbers? Internalize this and call upon it when designing your next video unleashing.