Is Making a Video Promo for You?
For all you filmmakers out there who are feeling the pinch of losing the “indie” pathway (did it ever really exist?!) and are now, in this pandemic era, looking for a way to put your movie process skills to work, if you have not already, you might consider this. To help pay the bills, a possibility to consider is making promo videos. No, this is not “selling out.” It is a method for putting food on your table. And now more than ever that is important.
Pros and Cons
The fact is that there has been an explosion of interest in using video of a way to sell products and services. This interest in using video to promote things has both a good and bad side to it. The good side is that there are an ever-growing number of technologies available, that make it increasingly easier to help you create videos. The bad side is that there are an ever-growing number of technologies available, that make it increasingly easier to help you create videos. YES, you read that correctly, both the good and bad sides of the emergence of technologies share identical reasons!
Things to Think about when making the Choice of Whether or Not to Make Videos
With it being easier than ever to make videos, should you still use video as a means of earning an income? In other words, the creation process being easier makes it easier for your potential clients to make their own videos! This fact could make you think twice about offering the service of making videos for people. In other words, if everyone can easily make videos now themselves, why would someone hire you to make videos for them?
An Upbeat Insight and then Another Issue
Why would someone enlist your assistance with media development if they, themselves, could quite simply do it themselves? As my 12-year-old daughter, who is wise beyond her years, says, you cannot do everything. She suggests that people exist out there who have no interest making their own videos and would much rather prefer to hire someone like you to make them for them But then another issue arises which is that since video technology is so accessible to anyone, you are going to have lots of competition from folks who want to get paid to make promotional ideas just like you do!
Is there a Solution to Getting Hired to Make Videos Despite the Competition?
Yes, there is a way to be able to get hired, despite the competition that is out there. The solution to this problem is to specialize in making videos for a VERY SPECIALIZED niche/industry. Become THE person to hire to have videos made in this niche. If you choose the right niche this could make your videomaking skills to become in high demand!