John Yianni Stamas’ Movie Process and Marketing Experiment


Stepping into Reality

John Yianni Stamas’ goal was to employ a procedure he developed that originally was called The MultiMedia Movie Making Matrix and Methodology. For many years he worked on the project, not actually putting any of it to test. So finally, after many years of development, the method and process were put on track to trying the media administration approach out for real.

A Study Lasting Approximately a Year and a Half

Stamas simultaneously did it as an educational project by documenting his daily work in audio and PDF form as a course on the Thinkific LMS (Learning Management System). Although the project was movie centered, it was also in fact a study in marketing, especially for artists who were interested in promoting themselves. The weekly releases on Thinkific went on for approximately a year and a half.

So Close…

Stamas was self funding the project with the goal to have a completed film in under two years, working very little each day and depending on the process to get the endeavor through with systems he had added on during his NYC AIM days. Unfortunately at the 18 month stage after having shot the movie in its entirety, post production monies which were supposed to have gone through (for post audio) did not and the undertaking was brought to a halt at that time.

Super Low Budget

Many were disappointed as was Stamas himself, but the silver linining was that the MultiMedia Movie Making Matrix and Methodology had been proven to work, which was Stamas’ primary goal. Additionally, new ideas in marketing had been experimented with including using the same strategies that Hollywood does but at a much lower budget than they do, sometimes no budget at all! This was a new take on media administration.

An Audience of One

John Yianni Stamas has since taken the documentation off of Thinkific and has it carefully documented in his archives. Along with a little known fact that there was a precursor process that came before the main one. This one, unlike the public one, had an audience of only one person which is John’s brother.

Pre Journey Testing

Each week John would create approximately 10 to 20 minutes of content in video form and get it to his brother 3,000 miles away for feedback. This, in a manner of speaking, was a trial run of the procedure which itself went on for over a year before launching on the main and publicized journey.

Only One is Needed

What are the takeaways of this project? For one, it affirms that with new technology and proper planning, even a solopreneur can make a movie or market her or his business on a larger scale. Both the precursor and the process project itself, were done with no other assistance than having actors in front of the camera. Otherwise everything was achieved by one person including writing, directing, producing and so forth.

Long Live Creativity!

What can we learn from this experience? That anything is possible if you put your mind to it, regardless of who you are or the resources you have. Long live creativity!

Why Video Marketing is Important

The Percentages are Stunning When it Comes to Video

Not sure video is the way to go for your marketing? Most politely we say “Think again.” In 2019, Cisco reports that video represents more than 85 percent of U.S. internet traffic! That means that if you’re not doing it, you’re missing out big time!

Anyone Can Make Videos These Days

When it comes to marketing video is here in a big way. And the good news is that it’s easier than ever. Just film it on your smart phone then edit it in one of many free online editing systems. Google free online editing it to find the system that’s right for you.

Live Video is Quite Popular

Editing not your thing? Consider live video. It’s simple to do and because it is viewed in actual time, you can retire your editing methods.

Get Your Customers, Clients and Fans to Tune In

Why go live? One reason could be to do seminars online (check out YouTube live options) where you have subscribers from your email list to prearrange viewership.

No List?

Don’t have an email list? No problem. Maybe purchase heavily targeted social media ads to build your list or look into do-it-yourself SEO (Search Engine Optimization).

Video is About Your Audience

Videos are great for communication, they speak for themselves and are way more effective than any other form of social media postings. If you want to increase your users then try to upload engaging videos on your social media pages. The content can be anything you like, and if you want to maximize its ability to connect, think about your audience.

The Way to Reach Your Audience

The more keyed into your audience when it comes to video, the better and the more you’ll get out of it. Consider solving a problem for your viewership. They are more likely to watch your video when there is something at stake for them such as showing them a solution to something that is a pain point.

Having Competition Can Be a Good Thing

If you have competitors in the industry you are involved in, just Google the competition and look at how they’re using video. What are the kinds of videos that are bringing in the largest numbers? Internalize this and call upon it when designing your next video unleashing.

The Role of the Filmmaker in Filmmaking and YOU!

Movie Process
Many people have thought at one time or another about making a movie. Now is the perfect time for YOU to do so!

What is Filmmaking?

Merriam Webster Dictionary defines filmmaking as being “the making of motion pictures.” That’s a pretty straight forward and we believe accurate description of what the movie process is.

Therefore it doesn’t take too much of a leap of faith to then define a filmmaker or movie director as “someone who makes motion pictures.”

A filmmaker or film director is in some sense in a leadership position and overseer of all aspects of a production. It is her or his job to make certain that footage shot will eventually be able to be edited into a finished movie such as a Thrillumentary. Much planning usually occurs in preparing to shoot a film because everyone’s time on the set is valuable and if a director is not prepared it can cost the studio extra money.

Studio Made Movies Versus Independent Films or Even “No Budget” Ones

In recent years with the advent of digital filmmaking the lines have been blurring considerably as to the difference between studio, independent and no budget productions Wikipedia describes a no budget film as follows:

“A no-budget film is a film made with very little or no money. “

The fact is that with the incredible quality that current inexpensive video cameras have, it’s now possible for just about anyone to make a feature film.

Self Taught Filmmakers

There is on the rise people who are self taught filmmakers. Some would say “doing is learning” and because the threshold to enter the game is so low, anyone can start to make movies. Her or his films may not at first be very good, but one has to fail to become good at something because we learn from our mistakes.

Do YOU Want to be a Filmmaker?

The fact that you are reading this post might indicate that you are a filmmaker or want to be a filmmaker or are even someone who is just interested in filmmaking in general. Regardless why you are here we at “Movie Process” commend you for doing research into the process. We invite you to jump right in and make a motion picture. The time has never been better to do so!

Things to Think About When Making a “No Budget” Movie

First off, you have no budget in the first place so the only thing that you have to lose is time. If you are planning on having a small crew you will need to worry about their time also, since as a leader you want to make certain to have their interest at heart.

Making a Movie Alone

Or if you are a self taught moviemaker making a film you might even decide to work alone. We realize this may sound a little bit odd, but in fact we’ve seen people who opt out of having a crew and only recruit some onscreen talent. Can a movie be made with just a camera, a director and some actors? Of course it can and YOU are just the person to do it.

Should You Script Your Movie?

Here’s the deal. If you are making a film to gain experience and are making it alone, all you really have to worry about are the actors. And depending on what type of actors you have, they may even be good at improvising dialogue. If this is the case then all you need to do is have a basic outline, either on paper or in your head, to start working.

Filmmakers of Yesteryear Rolling Over in their Graves!

Many filmmakers from the past if they were alive today, might not like the idea of not having a script. But for many of them, especially for film exploration happening in the early 1900’s, they had big and bulky and expensive ways of making their films. Today, not of that applies. So do what you want. Again your first couple of movie may not be great, but you will get better and better as you go along.

Do You Have a Passion to Make Films?

This is a very important question because to make films you should have a passion for it. This is what will keep you going especially when the going gets tough. You need to be able to pick yourself up and then go at it once again!

Final Thoughts

We live in an exciting time because of the low cost of making movies, so get out there and make a film!